An Indian e-commerce startup, Exotic India Trades sells herbal and Ayurveda-based products on various online marketplaces, including their own website. As the company experienced increased business operations and were able to bring more customers to their own website, they were facing challenges in managing customer queries manually. They decided to automate their customer service and identified Freshdesk as the best option in order to address these challenges. The company was able to easily manage customer queries with the implementation of Freshdesk.
Keywords: case study, AI in Small businesses, small business automation
This is a part of: AI for Small Business: Leveraging Automation to Stay Ahead by Satish Sharma
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