The Impact of Product Reviews on Purchasing Decisions

by Sunil Sharma
Managing Partner, SKS Consulting & Advisors, India

10.46679/978819573226503

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Abstract

In this chapter, we examine the psychology behind product reviews and how they influence customer behaviour. We explore the factors that influence the decision to buy a product and how companies can take advantage of these insights to boost their sales. Additionally, we will examine the role of emotions and cognitive biases in shaping consumer behaviour, and how they can be used to enhance the effectiveness of product reviews. We will also discuss ethical considerations brands should keep in mind when leveraging product reviews for marketing purposes.

Keywords: product reviews, purchasing decisions, consumer behaviour, emotions, cognitive biases

This is a part of: Managing Product Reviews: A Comprehensive Guide for Brands and Businesses by Sunil Sharma

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References

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