Managing Negative Product Reviews: Strategies and Research Findings

by Sunil Sharma
Managing Partner, SKS Consulting & Advisors, India


Sharma, Sunil (2023). Managing Negative Product Reviews: Strategies and Research Findings. In Managing Product Reviews: A Comprehensive Guide for Brands and Businesses (pp 93-114). CSMFL Publications.


This chapter discusses the importance of managing negative reviews for brands and businesses. Negative customer feedback can have a significant impact on a brand’s reputation and may deter potential customers from making a purchase. In this chapter, we will examine best practices for responding to negative reviews, addressing customer concerns, and improving products. We will also explore strategies for minimizing negative reviews, including proactive communication with customers, exceptional customer service, and creating a culture of continuous improvement within the organization. By using these strategies, brands can turn negative reviews into opportunities to grow and strengthen their relationships with customers.

Keywords: Negative reviews, Customer service, Reputation management, Proactive communication, Continuous improvement

This is a part of: Managing Product Reviews: A Comprehensive Guide for Brands and Businesses by Sunil Sharma

© CSMFL Publications & its authors.


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