Boosting Sales and Building Trust: Leveraging Product Reviews for Marketing Success

by Sunil Sharma
Managing Partner, SKS Consulting & Advisors, India

10.46679/978819573226508

Sharma, Sunil (2023). Boosting Sales and Building Trust: Leveraging Product Reviews for Marketing Success. In Managing Product Reviews: A Comprehensive Guide for Brands and Businesses (pp 115-134). CSMFL Publications. https://dx.doi.org/10.46679/978819573226508

Abstract

Product reviews are a good source of information for consumers who are buying something. They provide information about the quality, features, and performance of products and services and can change how consumers feel about brands and businesses. But product reviews are not just for consumers; they can also be used by brands and businesses for their marketing and sales drives.

This chapter will look at how product reviews can be used by brands and businesses to build trust and credibility, use them in marketing campaigns, and show them to increase sales and conversions. By effectively leveraging product reviews, brands and businesses can improve their online reputation, increase customer engagement and loyalty, and drive revenue growth.

Keywords: Product reviews, Marketing campaigns, Brand credibility, Trust, Sales and conversions

This is a part of: Managing Product Reviews: A Comprehensive Guide for Brands and Businesses by Sunil Sharma

© CSMFL Publications & its authors.

References

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