Product reviews have become a crucial part of the buying process in today’s digital age. They help customers make informed decisions before making a purchase by providing valuable insights and opinions. But with product reviews becoming more important, ethical considerations also come into play. The purpose of this chapter is to examine the importance of authenticity and transparency in product reviews and the compliance with advertising and consumer protection regulations. Furthermore, it will highlight the challenges of balancing the needs of brands and customers in product reviews, including the impact of fake reviews on consumer trust and brand reputation. This chapter looks at ethical considerations for product reviews and gives brands, businesses, and consumers advice on how to navigate this changing landscape.
Keywords: Product reviews, authenticity, transparency, advertising regulations, consumer protection, fake reviews
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