Tracing The Growth of Pink Economy in India: Challenges and Prospects
Ankit Singh1 , Yogendra Kumar Srivastava2
1Assistant Professor of Law, Hidayatullah National Law University, Raipur, India; 2Professor of Law, Hidayatullah National Law University, Raipur, India.
10.46679/9789349926141ch12
This chapter is a part of: Law and Economics in India: Market Governance, Digital Change, and Inclusive Growth from India
ISBN (Ebook): 978-93-49926-14-1
ISBN (Hardcover Print): 978-93-49926-73-8
ISBN (Softcover Print): 978-93-49926-54-7
© CSMFL Publications & its authors.
Published: April 15, 2026
Abstract
The authors have delved into the concept of Pink Economy. Particularly, the study has examined its trajectory, challenges, and future prospects. Pink Economy refers to the purchasing power of the LGBTQ+ community encompassing diverse economic activities such as tourism, entertainment, fashion, and technology. The authors have also presented scenarios from the United Kingdom, the United States, China and Japan to provide a better perspective and understanding in the Indian context. The authors, through this paper, explore the role of legislative reforms, cultural shifts, and emerging market trends in fostering an environment conducive to LGBTQ+ entrepreneurship and consumerism. Furthermore, we have investigated the challenges hindering the full realization of the Pink Economy’s potential, including legal barriers, societal stigma, and lack of inclusive policies. Navigating the future prospects, the authors conclude by outlining policy recommendations and business strategies aimed at unlocking the latent economic value of India’s Pink Economy while fostering greater diversity and inclusivity in the market landscape.
Keywords: Pink Economy, LGBTQ+ Community, Pink Dollar, Pink Pound, Pink Yuan, Pink Rupee.
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