Applied Artificial Intelligence – Making AI Work for Consumers as a Core Business Component

by Mikael Wiberg
Department of Informatics, Umeå University, 9018 87 Umeå, Sweden



Artificial Intelligence (AI) is now rapidly being applied in our society. While the breakthrough of AI in terms of its use and its applicability on a societal level has in fact been repeatedly announced since the mid 1950s, is now truer than ever. As recently acknowledged, AI has now, after three waves of developments, finally left the research labs and entered real-world contexts. Accordingly, and as AI is now increasingly and widely applied, we suggest that it is now time to address issues related to “Applied Artificial Intelligence” (AAI). In this paper we propose this term, and we define it as the study, design, development, implementation and use of Artificial Intelligence technologies to address real-world problems. In this article we present how AI has developed over the past few decades, and across three waves of developments, and we illustrated Applied Artificial Intelligence by presenting our e-Biz corp case where a global actor is now using AI as a core component of their online business. We conclude this article with a set of recommendations for moving forward with Applied Artificial Intelligence, and we present the main contributions offered by our work to the growing body of research on how to make use of AI.

Keywords: AI, Artificial Intelligence, Applied Artificial Intelligence, Core business

This chapter is a part of: Management of Data in AI Age (Eds. MSS El Namaki, Ph.D. & Pooja Sharma)

© 2020, CSMFL Publications & its authors.


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